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VAR's Association Executive Tools
Information on this page is designed to give Association Executives the information and tools they need to communicate important industry topics and events to REALTOR® and affiliate members.
NAR Board of Directors Passes Political Survival Initiative
Members of the NAR Board of Directors voted to fund the REALTOR® Party Political Survival Initiative through a $40 dues increase to provide additional support for state and local advocacy. Funds will be available to state and local associations beginning in 2012.
Political Survival Initiative: Background Materials
Videos, Blogs, and other good source materials
Homeownership Matters
Tap into NAR's Homeownership Matters campaign to communicate with your members. AEs can use the following materials to share this important message, and to help members learn how to use the materials to communicate with consumers.
Homeownership Matters
Share the Facts About Why Homeownership Matters
The Homeownership Matters flier lists 13 easy-to-grasp positive facts.
Download the flyer (3.28mb)
Download smaller file for email (1mb)
How to use: Post the flier in your office. Share the PDF with your members and encourage them to provide this information to customers and clients in email communications, or through social media.
Homeownership Matters Ad
Submit this ad to your local newspaper, or include in your communications to clients and customers.
Download NAR's Homeownership and Jobs Ad
New Brochure: The Field Guide to the Benefits of Homeownership
This brochure reinforces the advantages of homeownership. Include information about this in your member communications, and encourage members to use these materials to share information with their clients and customers. The brochure can be downloaded, printed, and shared.
Download brochure (3.38mb)
Download small version for email (1.4mb)
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Additional Resources
VAR Calendar
AE Calendar from NAR
REALTOR® Association Resource Exchange (RARE)
Social Media Guidelines
Social Media Field Guide
Public Awareness Campaign
NAR Surround Sound Campaign
Field Guide to Communication
Work with the Media
Use Real Estate Facts Columns
There's an App for That
 NAR Action Center App (iPhone, iPad)
Great for AEs. Access top political stories from the REALTOR® Action Center, Washington Report and online dynamic reports to track your state and local REALTOR® Party engagement and Call for Action participation.
 NAR Express App
(iPhone, iPad)
Access hot topics, headlines, special offers, marketing resources, and more.
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