NAR Public Awareness Campaign

Making the Public Awareness Campaign
Work for your Local Board
Did you know that your local association can use the NAR Public Awareness Campaign to promote homeownership in your area? NAR provides the resources to help your local board build on these effective campaign messages. Read below for details on the current campaign, and for tips on how to share this information with your members and with consumers in your area.

NAR's Home Ownership Matters Campaign
In 2011, NAR's Public Awareness Campaign continues to remind consumers that homeownership not only benefits families, it also helps build strong communities and creates jobs.

The newest campaign spot, "Housing First," explains the impact of homeownership on the nation's economy

Housing First Ads
Watch the Housing First TV Ad
Listen to the Housing First Radio Ad
Download the Housing First Radio Ad
Customize Ads for Print, Radio or TV
Usage Guidelines

Book Report Ads
Watch the Book Report TV Ad
Listen to the Book Report Radio Ad
Download the Book Report Radio Ad
Preview Book Report Print Ad
Usage Guidelines

How You Can Help Your Members
Share this information with members of your local board, and encourage them to use these materials in their communications to clients and customers.

Posters
AEs can customize these posters with the local board of REALTOR® logo and contact information. Once you have customized, you can distribute to your membership.
Customize here. If you need help, please contact Mary Ward at VAR at mary@vtrealtor.com.

Homeownership Matters:
Book Report Poster



What Matters Most Poster




What Matters Most Cupcake Poster

E-Mail Banners
Add e-mail banners to every e-mail you send. And, you can share this information with your local members to encourage them to add these banners to their email communications with clients and customers.
Click here to access your choice of e-mail banners.

Web Banners
Add web baners to your website. Share this information with your local members to encourage them to include these banners on their sites.
Click here to access your choice of web banners.

Additional Resources

Public Awareness Media Plan
View the National Media Plan
View the Primetime Schedule
Find out when Ads are Running This Week

• More than three-quarters of consumers strongly agree that owning a home is an investment in your future.
• Over two-thirds of consumers surveyed said the campaign ads made them feel more positive about homeownership.
• A majority (55 percent) of consumers thought that the ads counteracted negative news stories.
• An all-time high of 76 percent of consumers surveyed said they would be more likely to use a REALTOR® in their next transaction than an agent who wasn't a REALTOR® or try to buy a home without professional representation. This is up from only 50 percent in 2001.